Our Mission: To empower young people—especially high school and college students—with the tools they need to make informed, confident, and realistic choices about their education, careers, and financial future.

Our Vision: A generation that sees its future. Imagine if an entire generation could see the long-term consequences of their decisions before making them. What if the same behavioral insights that sell products or predict clicks were repurposed to promote wisdom?

Our Why: Having spent a career in finance and education, our team has seen the lifelong impact of early financial decisions. We created Launch Plan to close the gap between real life and what students are taught about money, choices, and planning ahead.

What Makes Us Different:

• Grounded in student voice

• Built with insights from educators, researchers, and financial experts

• Designed to simulate real-world decisions, not just talk about them

• Aligned with equity, access, and long-term well-being