Our Mission: To empower young people—especially high school and college students—with the tools they need to make informed, confident, and realistic choices about their education, careers, and financial future.

Our Why: Having spent a career in finance and education, our team has seen the lifelong impact of early financial decisions. We created Launch Plan to close the gap between real life and what students are taught about money, choices, and planning ahead.

What Makes Us Different:

• Grounded in student voice

• Built with insights from educators, researchers, and financial experts

• Designed to simulate real-world decisions, not just talk about them

• Aligned with equity, access, and long-term well-being